Provided mobile entry mechanism for the The No Sweat Golden Goal Challenge, a nationwide 5-a-side action soccer tournament, to recruit over 18 male soccer players at grass root level nationwide. A mobi-site (www.nosweat.mobi ) was developed for the target market to access information together with messages and SMS reminders sent to reinforce engagement with the brand.

This MMA Award 2010 finalist camapign provided a free entry mechanism for TV Game Show profiling contestants via mobile through Please Call Me and triggered celebrity Automated Voice Message call to prove purchase ask profiling questions. Success proved by huge number of entries daily!

An award winning CRM relationship building mobile campaign modelled on the old-fashioned way a man courted a lady: Ask for her number, send her relevant messages and surprise gifts, ask for her advice, invite her to visit, and above all listen! The marriage of the target market and brand was evident in the average of over 20% response rate to all campaigns over the last 3 years.

Reached rural radio listeners in Africa across 8 different stations, in 6 languages with an Automated Voice Message from their DJ asking them profiling questions. Over 88% of Automated Voice Messages delivered successfully with only 6% hang ups.

Low cost entry mechanism for profiling and recruiting prospective contestants at grass roots level for a TV Game Show to follow a 12 week Health Plan Challenge. All the contestants needed for the show were reached, profiled, shortlisted and came for a casting across the country in the short deadline of 1 week using mobile!