Case Study

 


Client: MyMomentum BabyYumYum Maternity Programme

MyMomentum BabyYumYum Maternity Programme


MyMomentum BabyYumYum Maternity Programme is unique: personalised weekly content, reacts to how mommy is feeling with pro-active call, involves birthing buddy, providing tangible benefits (meal voucher, swag bag, home nurse visits), using the following multi-channel mobile centric platforms as 96% of the mommies were on their mobile phones:


  • Personalised reverse billed SMS Messaging
  • Personalised Wrap (mobile web-app like message)
  • Mobile-First Reverse billed Web for Mommy portal and Admin Interface
  • WhatsApp Business Chatbot


Awards: Silver Assegai Award 2020 - CRM Programmes, Leader in Database and Analytics Innovation


(in collaboration with BabyYumYum and Shandon Business Solutions)