Case Study 

Real Heroes Connect

Funded by the Health & Welfare Seta to educate SA on the how to take action & flatten the C-19 curve, we created 9 interactive mobile videos for the Real Heroes Connect Series: zero-rated, gamified, with in-video quiz with voices in 4 languages to transcend communication barriers.

We created an Edutainment Journey that was…

• Visual & Audible Visual video content, plain language, breaks through literacy issues
• Interactive Video In-video quiz with narrated voice-over to talk them through each question, in their language, and showing the correct answer
• Multi-language Select to hear it in English, Afrikaans, isiZulu, or Setswana
• Free SMS Short Code and Mobile data costs were reverse billed
• Sharable Ready-to-share messages for WhatsApp, Twitter, Facebook, and LinkedIn made it easy for viewer to share it themselves with their contacts
• Gamified As in a video game, viewers earn points for watching videos, answering questions correctly and sharing. The more points the luckier they got!
• Rewarding Higher engagement resulted in more airtime for random draw and leaderboard winners

Case Video: https://realheroesconnect.com/Case_Video_Updated.mp4

Awards: Mobile Marketing Association Smarties SA: Mobile Video – Silver Winner, Business Unusual Brand Purpose – Silver Winner, Social Responsibility – Bronze Winner

Assegai Awards 2020 – Leader in Craft Awards - Most Effective Use of Content (In collaboration with Talent Brand, TTRO and Blue Magnet).